Q&A on Self-Publishing (Part 1)

For more information on self-publishing, listen to Sylvia Hubbard's interview with me on the Michigan Literary Network show.

The Internet has ironically precipitated a radical transformation in hard-copy publishing. Advances in printing technology make it possible to print a book at a time, so it is no longer necessary for the self-published author to order 1,000 books before he or she has made a single sale.

But, the new self-publishing industry is still in its infancy, so it is important for authors to know how this industry works and what it means for them. With that in mind, I present some common questions and answers about self-publishing:

Q. What does self-publishing cost?
Although you can self-publish your book free at Lulu and CreateSpace, quality self-publishing will actually cost you more. The great temptation of self-publishing is to leave essentials like editing and design behind and just get something -- anything -- printed. An unedited, poorly designed book will either drive readers away or (if you're a good salesperson) make the reader feel as if he's been cheated.
That doesn't mean you have to break the bank to self-publish. You don't have to hire a New York editor or a Montreal graphic designer; often you can find a local person who does quality work for an affordable price. [Personal plug: check out MillerDesignStudio.net for information on our $99 publishing pack.]

Q. How much will I make?
With many self-publishing services, you choose your own price for the book; however, a common complaint about self-published books is that they cost $5 to $10 more than books published by major publishers. As a very general rule, you can probably expect to make at least $2 to $5 per book, and even more if you're willing to buy in bulk and sell personally.

Q. Who will sell my book?
Almost all of the major self-publishing services make your book available on Amazon.com and their own sites. Of course, you can also sell the book on your personal website and through personal interaction.
Many local bookstores have a local authors shelf as well.

Q. How do I format my book?
Most self-publishing services accept Microsoft Word (.doc) and Adobe Acrobat (.pdf) files. Be sure you check the individual specifications regarding size and page numbering.

Q. Where can I find out more?
Writer's Digest has a wealth of information on self-publishing, including "An Insider's Look at Self-Publishing" and other articles.
The Motown Writers Network offers resources and education to Michigan authors.
Request your free Miller Design Studio author resources packet.