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1. Create a Marketing Strategy
It is relatively easy to buy advertising -- you can put signs on busses, buy a half-hour radio infomercial, or put an ad in your favorite newspaper or magazine -- but it is a challenge to create effective advertising. To effectively market your product or service, follow these steps:
First, discover your target audience. Who buys your product? Who needs your product?
Then, figure out how to communicate with those people. Where do they go for entertainment? Where do they work? What do they read?
Finally, market specifically to the people who want or need your product or service. That may mean creating a Facebook fan page or a Twitter account, exhibiting at a conference or seminar, or sending out a direct mail appeal to those customers. It almost certainly will mean creating a website.
For more specific information on smart marketing, I recommend the website DuctTape Marketing and, of course, Miller Design Studio's marketing and design tweets.
2. Save Money with Open Source Software
For almost every software application that costs your business money, there's another program that will do the job free or for less! With very little searching, you can save big money on invoicing programs, office programs, and e-marketing programs.
Start out by checking out the software downloads at Cnet.com, where literally thousands of programs are available for free download, although some only offer trial versions. Examples include photo editing software, budgeting software, automated mailing software, and PDF printers.
For more free marketing tools, visit "You Can't Beat the Price: Five Free Tools for Marketers"at Image, the Miller Design Studio blog.
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